Your brand name says all about your product. But it can’t work out always, for the United States Patent and Trade Office has some pretty strict rules on what can and can not be trademarked in the first place. According to the United States Patent and Trade Office, “a spectrum of distinctiveness” must be used. They use a scale of how easy it is to protect the brand name using a trademark. The more unique and distinct your brand name is, the more likely it is to get protection. Not all brand names can fall under this category.

A fantastic, suggestive and innovative trademark will do. Yet, don’t choose a descriptive or general term for a trademark. Let’s find out a few of these types.